Oracle Redwood https://oracle.enovox.com Wed, 12 Mar 2025 18:29:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 Team Lead Oracle Redwood Developer https://oracle.enovox.com/oracle-developer/ Thu, 27 Jul 2023 15:30:33 +0000 https://beratung.vamtam.com/?p=12116

Description & Requirements

We are seeking a skilled Oracle Redwood Developer to lead a team in developing and deploying Redwood App UI extensions. The ideal candidate will have a proven track record of successful implementations and expert knowledge of Oracle Visual Builder. As a Team Lead, you will guide junior developers, ensure project success, and contribute to both waterfall and agile project management methods.

Key Responsibilities

  • Lead the development and deployment of Redwood App UI extensions.
  • Manage and mentor a team of junior developers to ensure successful project completion.
  • Utilize Oracle Visual Builder to create and manage applications.
  • Oversee and execute projects using both waterfall and agile methodologies.
  • Provide examples of successful Oracle Redwood implementations from the past two years.
  • Ensure clear and effective communication within the team and with stakeholders.
  • Take initiative to identify and resolve project challenges for the betterment of the project.

Required Skills

  • Proficiency in developing and deploying Redwood App UI extensions.
  • Proven track record of successful implementations while leading a team.
  • Expert knowledge of Oracle Visual Builder.
  • Experience with both waterfall and agile project management methods.
  • Strong command of the English language.
  • Ability to provide examples of successful Oracle Redwood implementations within the last two years.
  • Excellent project management skills.
  • Motivated self-starter with the ability to exercise initiative.
  • Working knowledge of one or more Oracle Fusion-based applications, including CX Sales, B2B Service, CDM, ERP, SCM, and/or HCM.
  • 3-5 years of experience working with Fusion based development tools including Application Composer
  • 3-5 years of experience designing and building Fusion based security models
  • 3-5 years of experience developing Oracle applications using oJet and java script

Preferred Qualifications

  • Experience in leading a team of one or more junior developers.
  • Ability to work collaboratively in a fast-paced environment.
  • Data modeling and migration skills
  • Integration design and build as it relates to Oracle Visual Builder
  • Experience building integrations using Oracle Integration Cloud
  • Redwood Application Developer Certification

Benefits

  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and innovative team.
  • Professional development and career growth opportunities.

How to Apply: Interested candidates should submit their resume and cover letter outlining their experience and qualifications to…

]]> Jr. Redwood Developer https://oracle.enovox.com/junior-developer/ Thu, 27 Jul 2023 15:29:49 +0000 https://beratung.vamtam.com/?p=12113

Description & Requirements

We are looking for a talented Jr. Oracle Redwood Developer with a proven track record in developing and deploying Redwood App UI extensions. The ideal candidate will have expert knowledge of Oracle Visual Builder and experience with both waterfall and agile project management methods. As a Jr. Developer, you will work closely with senior developers to contribute to successful project implementations and take initiative for the betterment of the projects.

Responsibilities

  • Own RTN’s business performance framework
  • Manage monthly and annual financial accounting including cost and revenue recognition
  • Manage annual financial planning and forecasting including the annual budgeting process
  • Manage a team of financial coordinators and act as an escalation point for all financial process matters (e.g. invoice discrepancies)
  • Develop best-in-class analytical capabilities for RTN, arming RTN leadership and regional operations with business performance data needed to make data-backed decisions (i.e., pricing engine creation, automated KPI dashboards, etc.)

Requirements

  • University degree in finance, economy, business administration or other related field
  • University degree in finance, economy, business administration or other related field
  • Experience in managing the annual budgeting process and developing financial forecasts.
  • Extensive experience within finance departments managing business performance / FP&A related activities (accounts payable/ receivable, revenue recognition, etc.)
  • The ability to develop and manage complex financial models, forecast financial performance, and analyse data to identify trends and opportunities
  • Experience managing a team and dealing with a variety of senior stakeholders across geographies
  • High level team organization, prioritization and time management skills
  • Fluent English

What make us a great place to work

We are proud to be consistently recognized as one of the world’s best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor’s list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

]]> Strategies to Stay Calm and Make Informed Decisions https://oracle.enovox.com/strategies-to-stay-calm-and-make-informed-decisions/ https://oracle.enovox.com/strategies-to-stay-calm-and-make-informed-decisions/#comments Mon, 17 Jul 2023 15:16:41 +0000 https://beratung.vamtam.com/?p=7023

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

Tweet

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

]]> https://oracle.enovox.com/strategies-to-stay-calm-and-make-informed-decisions/feed/ 1 Practical Tips for Creating and Managing Your Personal Budget https://oracle.enovox.com/practical-tips-for-creating-and-managing-your-personal-budget/ https://oracle.enovox.com/practical-tips-for-creating-and-managing-your-personal-budget/#comments Mon, 17 Jul 2023 15:12:17 +0000 https://beratung.vamtam.com/?p=7025

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

Tweet

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

]]> https://oracle.enovox.com/practical-tips-for-creating-and-managing-your-personal-budget/feed/ 1 Understanding Behavioral Biases and Making Rational Choices https://oracle.enovox.com/understanding-behavioral-biases-and-making-rational-choices/ https://oracle.enovox.com/understanding-behavioral-biases-and-making-rational-choices/#comments Mon, 17 Jul 2023 15:10:48 +0000 https://beratung.vamtam.com/?p=7027

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

Tweet

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

]]> https://oracle.enovox.com/understanding-behavioral-biases-and-making-rational-choices/feed/ 1 The Power of Data: Leveraging Analytics to Drive Business Growth https://oracle.enovox.com/the-power-of-data-leveraging-analytics-to-drive-business-growth/ https://oracle.enovox.com/the-power-of-data-leveraging-analytics-to-drive-business-growth/#comments Wed, 21 Jun 2023 13:20:53 +0000 https://beratung.vamtam.com/?p=601

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

Tweet

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

]]> https://oracle.enovox.com/the-power-of-data-leveraging-analytics-to-drive-business-growth/feed/ 1 Exploring the Impact of Artificial Intelligence on Business Strategies https://oracle.enovox.com/exploring-the-impact-of-artificial-intelligence-on-business-strategies/ https://oracle.enovox.com/exploring-the-impact-of-artificial-intelligence-on-business-strategies/#comments Wed, 21 Jun 2023 13:20:21 +0000 https://beratung.vamtam.com/?p=598

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

Tweet

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

]]> https://oracle.enovox.com/exploring-the-impact-of-artificial-intelligence-on-business-strategies/feed/ 1 A Comprehensive Report on Strategies for Sustainable Growth https://oracle.enovox.com/a-comprehensive-report-on-strategies-for-sustainable-growth/ https://oracle.enovox.com/a-comprehensive-report-on-strategies-for-sustainable-growth/#comments Wed, 21 Jun 2023 13:19:49 +0000 https://beratung.vamtam.com/?p=595

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

Tweet

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

]]> https://oracle.enovox.com/a-comprehensive-report-on-strategies-for-sustainable-growth/feed/ 1 Our Approach to Equitable and Inclusive Business Transformation https://oracle.enovox.com/our-approach-to-equitable-and-inclusive-business-transformation/ https://oracle.enovox.com/our-approach-to-equitable-and-inclusive-business-transformation/#comments Wed, 21 Jun 2023 13:11:00 +0000 https://beratung.vamtam.com/?p=2957

With the economy exhibiting conflicting indicators, it comes as no surprise that companies are adopting a cautious approach and implementing cost-cutting measures. Regrettably, marketing budgets are frequently the initial casualty. In December 2022, we conducted a survey among nearly three dozen Chief Marketing Officers (CMOs) from prominent consumer companies in North America. The findings revealed that, on average, these CMOs reported an 8 percent reduction in marketing expenditures over the preceding 12 months, as demanded by their company boards. In certain instances, marketing budgets were even subjected to more substantial cuts of 10 to 20 percent. Shockingly, one prominent public company went so far as to slash its marketing budget by over 20 percent. Finding a balance between cost management and maintaining a robust marketing presence is crucial to navigate the complexities of today’s business landscape.

Marketing should be at the table, but not be the meal

Over the past three years, marketers have faced an arduous journey due to the rapid shifts in consumer sentiment and the rising costs associated with their trade. In an era of economic uncertainty, shoppers have been compelled to prioritize value, leading to a trend of downgrading their purchases. In fact, our March 2023 survey revealed that a staggering 80 percent of consumers are modifying their shopping behavior by either adjusting the quantity or pack size of their purchases or opting to switch brands and retailers in search of more affordable options.

Simultaneously, marketing costs have experienced an upward trajectory. According to the insights gathered from our December survey of Chief Marketing Officers (CMOs), the average cost per click witnessed a substantial increase of 20 percentage points in 2022 compared to the previous year.

The investor approach to marketing

During challenging economic times, marketing leaders often respond to cost-cutting directives by implementing uniform reductions across various marketing channels, such as a 10 percent cut from each area. Many believe they can manage such measures by simply spending less. While they may be confident about their ability to achieve savings, they are less assured when it comes to driving growth. According to our December survey, two out of three respondents expressed apprehension about simultaneously reducing spending and outperforming competitors.

However, there is a viable path forward. Instead of solely focusing on substantial and indiscriminate budget cuts, companies can adopt an investor mindset and take a more nuanced approach to their marketing investments. This approach involves identifying areas of overspending and reducing expenses where necessary, while simultaneously allocating additional resources to initiatives that offer greater potential for long-term return on investment (ROI). By eliminating inefficient spending, successful companies can potentially achieve savings ranging from 10 to 20 percent. These savings can then be reinvested in more efficient efforts and targeted campaigns, aiming to drive growth in the range of 5 to 10 percent.

This strategic reallocation of resources can help companies create a significant competitive advantage.

“While it’s tempting to pull back, we believe that companies that double down on growth will not only rebound faster but will also emerge stronger as a result. “

Tweet

How to get started: A call to action for CMOs

Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.

In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.

]]> https://oracle.enovox.com/our-approach-to-equitable-and-inclusive-business-transformation/feed/ 1 Breaking New Ground: A Case Study on Market Expansion for a Retail Brand https://oracle.enovox.com/breaking-new-ground-a-case-study-on-market-expansion-for-a-retail-brand/ Wed, 21 Jun 2023 12:34:54 +0000 https://beratung.vamtam.com/?p=544
  • The Story

The merger of two major grocery companies held the promise of significant scale advantages, but its success hinged on the meticulous execution of integration. By diligently guiding Company through this complex process, we facilitated a transformative shift in its operating model, organization design, and the effective utilization of synergies across its expanded footprint. As a result, Company and its customers now reap the benefits of a merger that has generated remarkable efficiencies throughout the combined entities.

Mapping out a highly complex integration

Company’s merger successfully brought together a vast network of stores spanning multiple countries, establishing a unified corporate entity. Following the completion of the deal, Company’s leadership made the strategic decision to reshape the company’s operating model by streamlining and consolidating certain functions. With a strong commitment to achieving synergies amounting to approximately 1% of sales within the third year post-merger, our team played a crucial role in providing a comprehensive road map for this endeavor. Leveraging the expertise of our seasoned retail professionals, we identified key areas where value could be unlocked, including:

Overhead

Reduction in duplicative roles, real estate savings, scaled support of business, and capability improvement

GNFR

Optimization of all goods not for resale, including demand reduction, consolidated spend, and capability improvement

GNFR

Supply chain network optimization, with synergies across transportation and logistics

In addition to the aforementioned sources of value, our comprehensive analysis revealed additional avenues for Company to capture savings and generate synergies. These included leveraging capability transfers to optimize operational efficiency, rationalizing IT infrastructure to eliminate redundancies, increasing market penetration of own-brand products, capitalizing on cash benefits from disposals, and improving working capital management.

Furthermore, the merger provided Company with enhanced buying power through the combined volume benefits from shared suppliers. This advantage led to a reduction in the cost of goods sold (COGS), further contributing to overall cost savings.

Through our diligent efforts, we identified hundreds of millions of dollars in cumulative synergies that Company could capitalize on following the merger. The company has successfully reinvested a significant portion of these savings into strengthening its brands and fostering continued growth and success.

A closer look at one critical consolidation

One significant aspect of the transformation involved the consolidation of the IT organizations of both companies. Prior to the merger, these IT departments had underperformed and lacked prior experience in managing such complex integration processes.

To effectively execute this change, our team assisted Company in establishing an Integration Management Office (IMO). The IMO played a crucial role in developing a series of deliverables, updates, and a roadmap for their implementation. Working collaboratively with our team, the IMO identified the key processes that required redesigning and formulated a plan for their sequential and cohesive implementation.

Over the course of several months, we guided Companyin defining a new global IT operating model. This involved merging the two IT organizations into a unified function, while also establishing clear roles for regional and global Chief Information Officers (CIOs). Remarkably, Company was able to launch these new processes and teams ahead of schedule, all the while ensuring uninterrupted business operations for its customers in its stores.

By successfully implementing these IT changes and streamlining the organization’s IT function, Company was able to enhance operational efficiency, improve system performance, and leverage technology to support its overall growth strategy.

The power of scale in M&A

Our involvement in supporting the Company merger extended over a comprehensive three-year period, encompassing activities ranging from pre-merger due diligence to post-closing strategy. However, it was during the crucial phase of merger integration that Company began to experience the tangible benefits that result from successfully executing a meticulously planned merger, particularly within the retail industry.

Through the implementation of a new operating model and the consolidation of its organizational structure, Company achieved significant cost savings, precisely as planned and within the designated timeframe. The company successfully attained its synergy savings target, equivalent to 1% of sales. Notably, 14% of these savings were derived solely from IT-related initiatives, underscoring the impact of the IT integration efforts.

Today, Company stands as a prime example of a retail company that has harnessed the operational efficiencies and bolstered competitive positioning promised by the initial merger thesis. The organization has realized the full potential of scale, ensuring a strong foundation for sustained growth and continued success in the dynamic retail market.

* We take our clients’ confidentiality seriously. While we’ve changed their names, the results are real.

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